AITO, the Association of Independent Tour Operators, is an organisation representing over 140 of Britain's best specialist tour operators.
AITO members are independent companies, most of them owner-managed, specialising in particular destinations or types of holiday; this means that they are uniquely placed to provide personalised advice based on first hand experience. Every AITO member is passionate about its chosen destinations or activities and keen to share that enthusiasm with discerning holidaymakers.
The common aim of all AITO membersis to provide the highest level of customer satisfaction by concentrating on three main pillars: Choice, Quality and Service, enshrined in the association's Quality Charter. It is a source of pride to the Association that AITO companies dominate the consumer-voted travel awards every year in various categories.
Companies admitted to AITO are financially assessed and bound by AITO's own code of business practice which includes provisions for the clear and accurate descriptions of holidays and the use of customer questionnaires for monitoring standards. AITO members are also encouraged to participate in raising awareness among staff, customers and suppliers of the importance of sustainable tourism.
Finding and booking a holiday. Although many of these exceptional holidays are not freely available on Britain's high streets a number are retailed by selected specialist travel agents around the country, all of which belong to 'AITO Specialist Travel Agents'. Click here for details of the agent nearest to you. Alternatively, use the order form on this site to request the brochures that interest you and then contact the operators direct.